{"id":122,"date":"2014-08-22T06:07:00","date_gmt":"2014-08-22T06:07:00","guid":{"rendered":"http:\/\/www.hitchmosher.ro\/blog\/?p=122"},"modified":"2014-08-22T06:08:40","modified_gmt":"2014-08-22T06:08:40","slug":"cei-mai-mari-jucatori-din-retail-fac-miscari-importante-pe-piata-locala-si-internationala","status":"publish","type":"post","link":"https:\/\/hitchmosher.ro\/blog\/cei-mai-mari-jucatori-din-retail-fac-miscari-importante-pe-piata-locala-si-internationala\/","title":{"rendered":"Cei mai mari juc\u0103tori din retail fac mi\u0219c\u0103ri importante pe pia\u021ba local\u0103 \u0219i interna\u021bional\u0103"},"content":{"rendered":"<p><a href=\"http:\/\/www.hitchmosher.ro\/blog\/wp-content\/uploads\/2014\/08\/joc.jpg\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-123\" alt=\"joc\" src=\"http:\/\/www.hitchmosher.ro\/blog\/wp-content\/uploads\/2014\/08\/joc-300x200.jpg\" width=\"300\" height=\"200\" \/><\/a>Cei mai importan\u021bi juc\u0103tori din retail \u0219i FMCG poart\u0103 \u201elupte\u201d grele pe pia\u021ba na\u021bional\u0103 \u0219i interna\u021bional\u0103. \u00cen acest domeniu reac\u021bia rapid\u0103 la mi\u0219c\u0103rile de pe pia\u021b\u0103 este esen\u021bial\u0103 pentru men\u021binerea \u0219i cre\u0219terea afacerilor \u00eentr-un mediu foarte concuren\u021bial.<!--more--><\/p>\n<p>Pe plan interna\u021bional, grupul francez <strong>Auchan<\/strong>, se confrunt\u0103 cu o sc\u0103dere a ritmului de cre\u0219tere a cifrei de afaceri. Pentru prima jum\u0103tate a anului, retailer-ul francez a \u00eenregistrat o cre\u0219tere de 7,9% fa\u021b\u0103 de perioada similar\u0103 a anului trecut.<\/p>\n<p>\u00cen acela\u0219i timp <strong>Lidl<\/strong> lanseaz\u0103 un nou concept de magazin denumit \u201eNow or Never\u201d (Acum ori niciodat\u0103), concept care va fi deschis \u00een Olanda. Magazinul va fi folosit pentru eliminarea stocurile de produse non-alimentare pe care lan\u021bul de magazine la introduce alternativ pentru diversificarea ofertei de baz\u0103.<\/p>\n<p>O mi\u0219care interesant\u0103 vine din partea celor de la <strong>McDonald&#8217;s<\/strong> care inten\u021bioneaz\u0103 s\u0103 intre pe rafturile supermarket-urilor cu o serie de produse pe baz\u0103 de cafea comercializate sub marca McCafe.<\/p>\n<p>Pe plan na\u021bional, re\u021beaua <strong>Metro Cash&amp;Carry Rom\u00e2nia<\/strong>, parte a Metro Group, este afectat\u0103 de amplul proces de restructurare implementat la nivelul global al grupului. Restructurarea a fost impus\u0103 de performan\u021bele din ce \u00een ce mai slabe ale grupului.<\/p>\n<p>Surse: <a href=\"http:\/\/www.planetretail.net\/NewsAndInsight\" target=\"_blank\"><strong>PlanetRetail,<\/strong><\/a><strong> <\/strong><a href=\"http:\/\/www.retail-fmcg.ro\/\" target=\"_blank\"><strong>Retail &amp; FMCG<\/strong><strong><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cei mai importan\u021bi juc\u0103tori din retail \u0219i FMCG poart\u0103 \u201elupte\u201d grele pe pia\u021ba na\u021bional\u0103 \u0219i interna\u021bional\u0103. \u00cen acest domeniu reac\u021bia rapid\u0103 la mi\u0219c\u0103rile de pe pia\u021b\u0103 este esen\u021bial\u0103 pentru men\u021binerea \u0219i cre\u0219terea afacerilor \u00eentr-un mediu foarte concuren\u021bial.<\/p>\n","protected":false},"author":1,"featured_media":123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[70],"tags":[71,74],"_links":{"self":[{"href":"https:\/\/hitchmosher.ro\/blog\/wp-json\/wp\/v2\/posts\/122"}],"collection":[{"href":"https:\/\/hitchmosher.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hitchmosher.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hitchmosher.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hitchmosher.ro\/blog\/wp-json\/wp\/v2\/comments?post=122"}],"version-history":[{"count":1,"href":"https:\/\/hitchmosher.ro\/blog\/wp-json\/wp\/v2\/posts\/122\/revisions"}],"predecessor-version":[{"id":124,"href":"https:\/\/hitchmosher.ro\/blog\/wp-json\/wp\/v2\/posts\/122\/revisions\/124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hitchmosher.ro\/blog\/wp-json\/wp\/v2\/media\/123"}],"wp:attachment":[{"href":"https:\/\/hitchmosher.ro\/blog\/wp-json\/wp\/v2\/media?parent=122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hitchmosher.ro\/blog\/wp-json\/wp\/v2\/categories?post=122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hitchmosher.ro\/blog\/wp-json\/wp\/v2\/tags?post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}